One of my favorite restaurants in Los Angeles is Jarin Thai in North Hollywood. While the food is good, the website is lacking. The website does not jive with the quality of food.
As seen above, the first thing you notice is a Japanese Rock Garden of images. This is a Thair restaurant, not a Japanese one. It immediately dismisses what type of place you are looking to eat at. Secondly, the typeface is obviously plain and doesn’t lend itself to the “very spicy” appearance you would expect. Finally, the navigation is to the side and with the monotone color scheme, you are forced to work your way around the page.
Lotus Vegan in comparison has a bright background. The website tells you where the menu is, the images, and how to reach the restaurant. You have images that tell you the quality of the food and that it has outdoor seating.
Tamashii Ramen‘s typeface doesn’t come off as plain. It is easy to read and pleasing to the eye. You don’t get bored by its blandness.
Panda Express is the best example of using an easy to see navigation, cards, and color. It isn’t overpowering, it tells you what they are and what the offer. You can click on the link and not worry about missing the link.
My hope with Jarin is that I want to bring attention to the page without a customer being confused about what type of food they sell. The navigation menu is easy to see and can be reacted to.
The first thing I would like to do is figure out a layout that is easy to navigate. Then I’d focus on the color scheme. Finally, my issue is making sure that the restaurant’s menu is incorporated into the website as opposed to being a secondary link.
I believe this project could be completed within 3 weeks.